The Metaverse and the Web3.0 will create a trillion-dollar digital marketing market
In the 1970s, when the Internet was born, the Web1.0 era started. At that time, the Internet was static, mainly one-way, and the amount of information was small. The lives of ordinary people were concentrated offline and only a small part of daily activity was online.
At the beginning of the 20th century, we gradually entered the Web2.0 stage. With more interactivity on the Internet, people could publish their own blogs and videos at any time. The internet rapidly penetrated all aspects of life. Today many of our daily activities have moved online and brought about the explosion of big data. However, the ownership and rights of our data are not controlled by the public, and the authenticity of the data on the network is unknown. Many interactions are still supervised by a third party.
At present, we have just opened the door of Web3.0 and no one is sure which final form it will take. But it must mean the further improvement of data authenticity, security, and privacy, as well as the implementation of data democratization. Monopolies, information ownership, authenticity, etc., all face problems that we need to overcome one by one.
Just as we are thinking about the direction of Web3.0, another trend is emerging. The “Metaverse” is a 3D virtual space that presents convergence and physical persistence characteristics through virtual augmented physical reality, and will play a huge role in the future Internet. It uses the achievements of technological revolution including 5G, web3.0, AI, VR, AR; and includes digital technologies like blockchain; digital finance (e.g. De-Fi, IPFS, and NFT). Metaverse is a holographic digital virtual world parallel to the traditional physical world that covers the entire world.
A new era of advertising and marketing
Although Metaverse is decentralized, it can still be considered as a new marketing ecosystem. This poses a problem for brands. They need to work harder and more proactively to create their own virtual future. How will a brand enter the metaverse? How do marketers plan to play the role of the brand and shape the brand positioning in the virtual environment? In a virtual world that is always online, endless and mainly user-generated, how should a brand behave and advertise?
Understanding this new ecosystem and being willing to create new experiences to contribute to the authenticity of these virtual communities is essential for brands seeking to interact with young consumers.
Advertising marketing in the future marketing a virtual world. Today, we see display advertisements and video advertisements on digital screens. In the Metaverse, we will interact with VR advertisements that may appear in various forms. The Metaverse will create a digital advertising business worth up to 455 billion US dollars, and start of a new era in marketing.
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