Pantera Group AMA
On the 29th, Jambo Network and ICO PANTERA jointly held an AMA, and once again invited Jco, the co-founder of Jambo, to give a detailed introduction to Jambo Network and collect some questions from fans. The following is exciting content.
First of all, let me introduce Jco, Co-Founder of Jambo, Ex Important leader at ad department of AWS, has extensive experience in advertising and blockchain industry. She was a team leader of more than 30 creatives, working across digital, direct marketing, retail and branding for AWS.
Q1: Can you introduce yourself and what are you working on？
Hello everyone，I’m Jco！Thanks to this community, I’m very glad to be included in this event. Thank you .
As the co-founder of Jambo, my personal responsibility is to work with our team to realize the vision of the project step by step.
In addition to providing decentralized, transparent, efficient, and stable communication services for the industry, Jambo Network’s vision also allows more people to enjoy the dividends of the development of high-traffic applications. Thanks！
Q2: Please introduce Jambo Network to us. / Can you share with us a little bit about Jambo Network？
Well, in the global Internet, advertising market worths trillions of U.S. dollars. Marketing budgets are mainly grasped by major media such as search engines and social media. The issue related to lack of trust between stakeholders in the industry chain has brought its non-value parts such as advertisement verification, data monitoring, and advertisement blocking.
To solve these problems, Jambo Network uses regional cross-chain technology.
As the first blockchain ad-tech support platform on polkadot, Jambo has been committed to creating a transparent and credible decentralized advertising industry value ecology.
We take good advantages of the big traffic data in advertising and communication industry based on blockchain technology, helping users filter information directly or indirectly. Thank you.
Q3: Why does Jambo Network choose Polkadot Ecology for development and deployment?
Well, although Polkadot ecology is still at a relatively early stage, we believe that this is a revolutionary change for blockchain industry and even for other industries in the future.
Without a doubt, blockchain has given us a safe and reliable underlying technology, However, each public chain is equivalent to data silo which make it difficult or costly to communicate between data silo.
So the Polkadot’s cross-chain agreement is equivalent to establishing a bridge between data silo.
Based on the Polkadot ecology, each chain can be optimized for a novel design for a specific use case. This means that blockchain can provide better services meanwhile it can also improve efficiency and security by omitting unnecessary costs.
Jambo can use this advantage to influence the traffic circles of multiple industries and communities, allowing more people to enjoy the dividends of the development of high-traffic applications. Thanks！
Q4: How does Jambo Network realize cross-chain functionalities？
Jambo realizes the value intercommunication of different advertising industry chains through Polkadot heterogeneous multi-chain architecture. We use Substrate to build our own application chain. It might be difficult to explain technical issues from a marketer’s perspective. So please don’t mind that I used a tech-page to answer this question.
Q5: At present, the advertising industry market is very large. What is the primary market strategy of Jambo Network?
Yep, the global advertising industry is currently in the mature stage of the industry’s life cycle, and the industry’s prosperity is closely related to economic development.
In 2020, while covid-19 put a halt on many industries, the spending on advertising worldwide has been increasing steadily. It is expected to go back on a more stable growth track, should start in 2021, and surpass 630 billion U.S. dollars in 2024.
But we hope to give the traditional advertising market a transitional period for the integration of blockchain technology, so Jambo’s primary market strategy is the advertising ecology of the blockchain industry.
With the explosive growth of DeFi in 2020, the number of active users of DApp has boomed, exceeding 7 million by the end of 2020 from nearly 900,000 by the end of 2019. However, currently there are no effective ways for users to obtain project information and to deliver accurate industry information to target users apart from community dissemination and blockchain media. Nevertheless, current blockchain media and traditional media still face same problems of traffic fraud, high cost, and low efficiency.
Therefore, Jambo’s primary goal is to solve the advertising problem from the blockchain industry, and then gradually enter the traditional ad market. Thanks！
In the past two days, we have collected some questions about Jambo from fans.
Next, let’s ask JCO to answer these questions. First of all, the first question comes from @ruru109.
Q6:The current advertising market is dominated by Google. However, in 2020, various problems arose and google was sued. As JAMBO NETWORK is also a platform for the advertising market, could you please explain how JAMBO NETWORK is preparing for possible legal problems.
As we know, Google has encountered lawsuits and even it has been fined for user privacy issues many times before.
In terms of the user privacy issues , Jambo tries to ensure data security with the distributed ledger technology (DLT) and encryption. Blockchain technology provides users with a means to encrypt and protect their data, and users can even choose who can access their information.
Jambo can help facilitate data transactions and ensure that buyers and sellers get the benefits they deserve. A decentralized approach is also conducive to creating a fair market for personal data owners, because no entity can easily set market prices. Of course we are not trying to replace Google adwords, we just want to build a fairer and more transparent ad network. Thanks！
The next question comes from @jud109.
Q7: There are various advertisements on Dapps that are already on the market. JAMBO NETWORK must compete with such existing market. What are the advantages of JAMBO NETWORK?
Jambo can realize value interoperability based on the Polkadot ecology. Even if the user holds Bitcoin, he can also complete the corresponding operations on the application chain. At the same time, the open underlying technology can give developers a diversified autonomy system, such as account systems, consensus mechanisms, etc., which can be customized by themselves.
In addition, Jambo will continue to optimize and enrich the ecological industry, and improve transparency and trust of the ecosystem based on smart contracts. Through the advertisement matching engine, the advertisement content that accurately matches the user’s attributes is screened out, and at the same time, a certain reward is given to the oracle. In the entire ecosystem, better-quality prediction opportunities will get more rewards, prompting oracles to continuously improve computing power and optimize algorithms, and further promote the continuous development of the ecology.Thanks！
The next question comes from@sidosidozz.
Q8:I understand that JAMBO NETWORK has recruited Volunteers. Are you still recruiting Volunteers?? What are the conditions for becoming a Volunteer?
The recruitment of Jambo community volunteers is still in process. For users who have already submitted their forms, we are still reviewing them, and the results will be announced via emails.
Requirements:
Ⅰ. Deeply understand and participate in the Polkadot ecology, and be able to clearly answer the novices’ entry-level questions about the Polkadot ecology;
Ⅱ. Be able to actively learn and preach JamboNetwork technology, and improve the understanding of the JamboNetwork in the cryptography community;
Ⅲ. Get the latest news from Jambo Network in time, and actively spread it to various media channels;
Ⅳ. In-depth understanding of various social platforms, especially Twitter and Telegram;
Ⅴ.Having your own community or a large number of people following you will be the priority.
Qualifications:
Ⅰ. Both professionals and individuals need to have more than two years of advanced experience in the encryption/blockchain industry;
Ⅱ. Have excellent online social skills and proficient English skills;
Ⅲ. Excellent time management ability, able to work independently for a long time, and able to complete tasks on time.
The next question comes from@Maqsood23.
Q9: Is there a system that the Jambo Network has prepared to keep out of cheaters in the future?
In the transition from Web2.0 to Web3.0, the blockchain is an important foundation for safeguarding the Internet to personally control data ownership and achieve personal privacy. Jambo Network expands the blockchain network with ADX function based on the Polkadot Substract framework. Parachain uses a trusted (phisher) terminal DAPP (collector) to collect data, uses the in-chain decentralized matching engine ADX (validator), and accesses the Polkadot relay chain to ensure that advertising business data (content, placement, audience, Effect, etc.) is truthful, transparent, and safe.
The next question comes from@Oluwakhemisolar.
Q10: of the problems with platforms that are interoperable is slippage and speed of operations. How does solve this to provide the best service to its users? How fast are my assets traded on your platform?
With its multi-chain structure, Polkadot can process multiple transactions in parallel. As more chains enter and transaction volume grows, this structure will maintain its scalabilities and be able to increase its throughput. The Polkadot ecosystem can support at least 10,000 test assemblies through its secondary chain architecture. Each secondary chain can support 1000+TPS. High processing speed is the reason why Jambo Network chose the Polkadot ecosystem.
We want to thank everybody for supporting Jambo.
