Look at the transformation and evolution of advertising industry from Web3.0
The development of an era cannot be separated from the Internet, and the development of the Internet changes with the needs of The Times. From Web1.0 with only static web pages to Web2.0 where users interact directly, to Web3.0 where users control their own data.
After more than ten years of development, Web2.0 has become very mature. At present, there are numerous derived applications based on Web2.0. Convenient applications enable us to realize information communication and communication without leaving home. Today, we are in the era of Web2.0 to Web3.0. Web3.0, with blockchains and cryptocurrencies as important foundations, is leading the Internet towards personal control of data ownership and personal privacy. The concept of decentralization begins to deepen, and the security and retention of data information become extremely important. Web3.0 has shown that it has the power to improve data security. Ethereum and IPFS distributed storage technology has started to practice and application.
The early business model of the Web
First, back when the Web was founded, there was no native way to deliver value. People are wary of using credit cards online. So the best way to make money online is to give it away for free and make money through advertising. By facilitating online advertising, they enable businesses to provide their content for free.
As time goes by, advertising has become the default business model of the Web. This has led to today’s status quo where everyone uses AD blockers and the media uses AD blockers. Advertisers suffer huge losses because online advertising is less profitable than print advertising.
To compensate, they rely on hateful tactics like clickbait, fake news and misinformation to better exploit people’s attention, creating a vicious cycle.
Advertising in the Web3.0 era
Web 3.0 is a more personalized network, which provides users with personalized user experience and personalized configuration. Use user preferences as the primary motivation for software development. In terms of Internet search, Web 3.0 introduces the personal information preference processing system and personalized search engine to analyze the characteristics of individual users. At the same time, it also sorts out and classifies the search habits of the whole Internet, and finally obtains a search platform more suitable for the needs of Internet users, realizing fast, accurate and efficient search. Users can find the information they need in a very short time, saving time and energy.
In such a network environment, the advertising industry can realize the optimization of the entire ecology, simplify the intermediate complex, high-cost links, and form a new business model through the new chain nodes. The target of advertisers is the end users, and the gathering place of users is in search engines, social networks, portal sites, etc. Through precise control of their own advertising crowd and budget, at the same time in the integration of advertising creativity and content, to achieve the best transformation effect.
Realize Web3.0 step by step
Jambo Networ provides secure, reliable and transparent advertising services through Polkadot’s heterogeneous multi-chain architecture, enabling the value of different advertising chains to be shared.
Aiming at the pain point of Web 2.0 traditional Internet advertising, Jambo Parachain uses trusted (phishers) terminal DApps (collectors) to collect data, uses the in-chain decentralized matching engine ADX (verifier) and connects to the Polkadot relay chain. Ensure the authenticity, transparency and security of advertising data (content, delivery, audience, effect, etc.).
For the Web3.0 development of blockchain, the most important thing is that each value public chain or Dapp can realize information exchange, and Polkadot’s cross-chain protocol is to build a bridge between each island to realize value exchange. Jambo Network will build a high-traffic application ecosystem, which will affect the traffic circles of multiple industries and communities, so that more people can enjoy the dividends of high-traffic application development.
The wave of Web3.0 has gone far beyond our imagination. Through a variety of applications, The role of Web3.0 has gone far beyond crypto assets, but to connect the data of individuals, enterprises and machines with machine learning algorithms, thus completing the rise of new markets and related business models.
