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Jambo Network
6 min readJun 8, 2021

Q1. Firstly, can you briefly introduce the Jambo Network project?

In the current Internet advertising markets, the value produced by marketing mostly ends up with companies providing search engines and social media. Due to the lack of mutual trust among stakeholders in the industry, some business started to specialize on areas such as advertisement verification, data monitoring, and advertisement interception. This extra cost has led to the transfer of power away from users. Other problems include traffic fraud, data islands, user privacy, and so on.

Therefore, we founded Jambo to solve the advertising problem by using cross-chain technology. JAMBO is the first blockchain advertising technology support platform, committed to achieving a transparent and credible decentralized advertising industry value ecology. Applications of the advertising communication industry that use large data flows can be built on the basis of blockchain technology to directly or indirectly help users filter fraudulent information and protect their privacy.

Q2.What technology is Jambo Network using? And what advantages does it have?

Although blockchains are a safe and reliable technology, each public chain is equivalent to an isolated island. It is difficult or costly to communicate between isolated islands. Polkadot’s cross-chain agreement is equivalent to establishing a relationship between each island, in our analogy a bridge.

Based on the Polkadot ecosystem, each chain can be optimized for a specific design and use case. This means that blockchain can provide better services while at the same time improving efficiency and security by omitting unnecessary costs. Jambo can use this to influence the traffic of multiple industries and communities, allowing more people to enjoy the value created by high-traffic applications.

Q3.What is the value of the $JAM token in the Jambo Network ecosystem?

As the value carrier of the JAMBO ecosystem, JAM utilizes the stable ecosystem of JAMBO, whether advertisers, channel parties or users, can share the value dividend of JAM distributed network in JAMBO. JAM will be used as the only means of value exchange in the following processes :

1. Cross-chain services on the JAMBO technology platform

2. The circulation in the JAMBO advertising alliance

3. The medium of exchange between advertising and channels

JAM can benchmark the equity of the platform, allowing users to get corresponding real-time financial rewards by consuming advertisement, and by staking JAM they can even get a share of the advertising fee generated by an available advertising space. By building this transparent system which operates in real time we hope to establish a community that can profit from the advertisement that has penetrated every aspect of our life.

Q4. Can you please tell us the current Jambo Network road map?

Recently, Jambo Network has received three major strategic investments from Hoo Labs, Silicon VC, and W3 Venture, which will jointly promote the development of Jambo Network’s ecosystem As a leading blockchain asset service company in the industry, HOO has extensive experience to help Jambo Network’s future development. Silicon VC and W3 Venture will support Jambo Network in terms of resources, technology, and capital to jointly create a transparent, secure and decentralized advertising network environment.

Q5.How far has Jambo Network been developed at this time? and what will you realize in the future?

Jambo Network has now entered the DAPP development stage. According to my understanding, the technical team is progressing smoothly through the development process. I believe it will be launched soon to provide services to users.

In the future, Jambo Network will continue to deepen the value of on-chain traffic and improve the accuracy of the blockchain. The future of Blockchain technology is not just in the financial or entertainment industry, but it can also facilitate the handling of large traffic data in the advertising industry. It is built to help users filter advertisement or false information directly or indirectly.

Jambo Network enables the advertising industry to provide transparent, efficient and stable communication services. We insist on improving the convenience for users to participate in blockchain advertising applications, build a large-traffic application ecosystem, gather new development teams to build a large-traffic reference matrix in digital advertising, and affect the way business is done in many industries and communities. Let more people enjoy the dividends of the development of high-traffic applications.

Twitter Question

Q1.@huynhloc1123 What is specific about Jambo network technology and products that you believe will succeed? How revenue does Jambo network generate and what plans do you have to attract more users in the near future?

Jambo Network uses blockchain technology to build a blockchain network with Ad Exchange function based on Polkadot Substract. As the driving force of Web3.0, Jambo Network is committed to providing transparent, efficient and stable communication services for the industry.

The Jambo advertising protocol matches appropriate parties, integrates the channel resources, categorizes, and puts data on the chain, and transforms the advertising business model. Advertisers can gain traffic through published advertisements to obtain revenue, and users can obtain a certain amount of revenue by watching advertisements. In addition, JAM is the value carrier of the JAMBO ecosystem, and holding JAM supports and brings growth.

Recently, Jambo Network Dapp has entered the research and development stage. Currently, Dapps such as wallets, games, social, financial, etc. do not include non-advertising businesses. This will become one of Jambo Network’s strategic ecosystem expansions. Both the main party and the channel party can choose a suitable advertising form through the Jambo advertising protocol to advertise with one-click. The audience, the coverage area, the playing time, the number of times to play, etc. are all recorded on the chain, creating a rich new ecosystem of on-chain advertising and Jambo Network leading the blockchain development in the advertising industry.

Q2.@Mughal78068060 In decentralization, We all know that speed is needed, as is the current problem faced by the expensive Eth Gas Fee & the slowing of the transaction process. What are your plans to deal with this problem on Jambo Network?

With its multi-chain structure, Polkadot can process multiple transactions in parallel. As more chains enter and transaction volume grows, this structure will maintain its scalabilities and be able to increase its throughput. The Polkadot ecosystem can support at least 10,000 assemblies through its secondary chain architecture. Each secondary chain can support 1000+TPS. High processing speed is the reason why Jambo Network chose the Polkadot ecosystem.

Q3: @Drunkgi20485318 How does Jambo protect users’ privacy while connecting users with brand advertising?

In the side chain design of Jambo Network, when the advertising audience clicks the advertising, the ad collects user information through edge computing, creates a unique digital identity for each user, and sends the user’s digital identity to the advertising matching engine. The advertisement matching engine sends the media attributes and the user’s digital identity to the oracles participating in the advertising ecosystem, and waits for the oracles to return the recommended advertising content. Therefore, advertisers cannot directly access the user privacy data.

Raise Questions

Q1:One of the problems with platforms that are interoperable is slippage and speed of operations. How does solve this to provide the best service to its users?

With its multi-chain structure, Polkadot can process multiple transactions in parallel. As more chains enter and transaction volume grows, this structure will maintain its scalabilities and be able to increase its throughput. The Polkadot ecosystem can support at least 10,000 test assemblies through its secondary chain architecture. Each secondary chain can support 1000+TPS. High processing speed is the reason why Jambo Network chose the Polkadot ecosystem.

Q2:Is there a system that the Jambo Network has prepared to keep out of cheaters in the future?

In the transition from Web2.0 to Web3.0, the blockchain is an important foundation for safeguarding the Internet to personally control data ownership and achieve personal privacy. Jambo Network expands the blockchain network with ADX function based on the Polkadot Substract framework. Parachain uses a trusted (phisher) terminal DAPP (collector) to collect data, uses the in-chain decentralized matching engine ADX (validator), and accesses the Polkadot relay chain to ensure that advertising business data (content, placement, audience, Effect, etc.) is truthful, transparent, and safe.

Q3: How does Jambo protect users’ privacy while connecting users with brand advertising?

In the side chain design of Jambo Network, when the advertising audience clicks the advertising, the ad collects user information through edge computing, creates a unique digital identity for each user, and sends the user’s digital identity to the advertising matching engine. The advertisement matching engine sends the media attributes and the user’s digital identity to the oracles participating in the advertising ecosystem and waits for the oracles to return the recommended advertising content. Therefore, advertisers cannot directly access the user privacy data.

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